Fisher Printing

At Fisher Printing West, I manage the Facebook and Instagram accounts for grocery stores across California and Chicago, focusing on promoting sales and weekly specials to connect with their local communities. My work includes creating eye-catching posts in both Spanish and English, writing clear and engaging captions, designing videos, and running boosted campaigns to maximize visibility.

I analyze performance metrics to refine strategies, improve engagement, and ensure each store’s promotions and messages effectively reach their audience. By combining creativity with data-driven insights, I help these stores highlight their sales and build meaningful connections with their customers.

Overview

Role

Social Media Coordinator

Timeline

2024 - Present

Platforms

Facebook · Instagram · Tiktok

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Strategic Process Bento Grid

Our Strategic Process

A clear, five-step path from initial concept to final analysis, designed for maximum impact and continuous growth.

Research

We start with a deep dive into your market, audience, and competitors to build a data-driven foundation.

Planning

Develop a strategic roadmap and content calendar.

Creation

This is where ideas come to life. Our team produces high-quality, engaging content tailored to your audience.

Implementation

Schedule and publish content for maximum reach.

Analysis

We track KPIs to measure effectiveness and refine our strategy for ongoing growth.

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Results & Impact

Through strategic social media management, I've helped Fisher's grocery store clients achieve significant improvements in their online presence. The bilingual content strategy has successfully connected with diverse community members, while data-driven optimization has ensured promotional content reaches the right audience.

The consistent posting schedule and engaging content have built loyal online communities around each store, translating to increased foot traffic and sales. Store managers have reported positive feedback from customers who discovered promotions through social media.

45%

Increase in engagement rate across all accounts

32%

Growth in follower count within 6 months

3.8x

Improvement in post reach through strategic boosting

28%

Increase in website traffic from social media

Managed Social Media Portfolio

This dashboard tracks live engagement across our managed grocery locations.

Tap a logo to switch the live feed view.
Select Location View Weekly Specials

Select a store to load feed.

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